The Construction Plant-hire Association (CPA) is very pleased to support Plant Hire Week, which is taking place from 9th-15th October this year. Plant Hire Week forms part of the first ever European Rental Week co-ordinated by the European Rental Association (ERA).

The theme of European Rental Week 2023 is ‘Investing in People’ and its concept is to provide an opportunity for plant-hire companies and associations across Europe to strengthen the industry for the benefit of all by enhancing the attractiveness of the industry, raising awareness of the hire concept and promoting plant-hire as a sustainable, cost-effective and resource-efficient solution. Throughout the week, the CPA will be carrying out a social media campaign.


Michel Petitjean, Secretary General of ERA, said: “The theme for this first ever European Rental Week is ‘Investing in People’ and we really want to showcase the great careers and opportunities that the rental industry provides. 

“People are the lifeblood of the industry and are our best advocates. We want to give a bigger voice to the people who know our industry best and to bring those many great reasons to work in rental to a much wider audience.”

As part of European Rental Week, the ERA has launched a competition to promote careers in the hire industry. Employees of hire companies in Europe are invited to post videos on social media about why they enjoy working in the plant-hire industry and why others should consider a career in plant-hire.

The competition will include videos posted on Twitter, LinkedIn, Facebook, Instagram and TikTok with the hashtag #WorkInRental. Videos posted until 15th October 2023 are eligible and the winner will receive a trip to Lisbon in May 2024 to be recognised for their achievement during the ERA Convention and European Rental Awards event.

More information on European Rental Week can be found here.