'Take Five' to stop fraud
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The Metropolitan Police with the support of the Financial Fraud Action UK (FFA UK) has launched a new initiative to tackle fraud. It is called ‘Take Five’. The campaign will run for a year and will be supported with various events and a website. The idea is to ‘take five’ and to stop and think when your financial information is at stake. This would equally apply when hiring out your Plant and Equipment to new customers.
The five points to remember
The advice is to take a moment to think if you receive an unusual request for financial or personal information from someone claiming they’re the bank or another trusted organization. The FFA UK has come up with these basic rules on how to beat financial fraud:
1. Never disclose security details, such as your PIN or passwords.
2. Don’t assume an email, text or phone call is genuine.
3. Don’t be rushed – a genuine organisation won’t mind waiting.
4. Listen to your instincts – you know if something doesn’t feel right.
5. Stay in control – don’t panic and make a decision you’ll regret.
Take 5 Update
The campaign moments provide activity spikes each month to ensure that the same audiences are not being hit (including the same media) each month.
The programme has been carefully developed to draw on different tactics/activities. With this in mind, the first campaign moment was centred around a partnership with the British Chamber of Commerce, enabling the campaign to use their reach and influence amongst business communities to increase awareness of steps to prevent financial fraud. BCC consists of 52 accredited Chambers of Commerce with national coverage, representing thousands of businesses of all sizes and sectors, employing over 5,000,000 employees.
The partnership kicked off on 28th October with a range of activities and continued until the end of November. This included blogs, social and digital activity, as well as features in the Chamber newsletters.
The other element of the campaign moment was a media story which highlighted that, despite financial fraud soaring, seven in 10 businesses are leaving themselves at risk. They are looking to follow up on a potential case study and will continue to pitch the content to media - particularly focusing on the business advice sites and regional media with a business focus.
Campaign Story ‘Hey Big Spender’ hit the media on 22nd November, just ahead of Black Friday and Cyber Monday to provide a platform to encourage consumers to Take Five in order to prevent themselves falling victim to financial crime.
Campaign Story - 'Once Upon a Time there was Scammer' - content-led activation aimed at encouraging people to stop, think and act before allowing themselves to be socially engineered. Working with David Baddiel, we will modify three classic childhood stories, reworking them and giving them a Take Five twist. The new re-imagined cautionary tales will be read aloud by the comedian and filmed in a festive storytelling setting. Three videos (one per fairy tale) – released throughout the week (w/c 5th Dec)
For more information on ‘Take Five’ please visit the take five website
www.takefive-stopfraud.org.uk or download the document.
You may also wish to visit the Metropolitan Police’s Fraud Alert website